-TARGET MARKET- the target market are for those who mainly live in the area of a nuclear plant. They would be the one in direct contact show an explosion ever occur. The towns people need to know help exist should the unspeakable happen in their area.I chose people what live in the area as a market because they would need the kit the most and be the inclined to purchase a product. Disaster has happen before, and it can happen again, fortunately the radiation decontamination kit, will protect lives. Placing ad in TIME MAGAZINE.
THE COMPETITION-most online shops have survival, kits, but not a nuclear one. A far more in dept looking into it, i found a few.
-Biological Defense LLC-
http://biological-defense.com/nuclear%20survival%20kit.htm
Biological Defense-i think the target market is proposed to those who live outside a nuke area. The website shows moms kissing children and a undisturbed city view. This is for the "just in case" crowd who don't have an immediate threat, but just something to have around the house.
-Best Be Preapred- another site, with multiple kits, targeted to the same market. Most items are sold in smaller packages. The larger packages are far more expensive. So, how safe would the audience be? I guesses on the amount of money u have. Most items sold separate.
http://www.bestbeprepared.com/site/1584968/page/45029
SLOGANS-
when disaster strikes, strike back-
-It could happen, it has happen- (or it has )
-its a bird, its a plane,no, its a mushroom cloud-
-A Fungus is among us-
-Dude, wheres my survival kit-
-The road to recovery starts here-
PICS
WORDS-
Radiation- poison
Nuclear blast-fear
decontamination- cleanse
abandonment-leave
aftermath- radioactive mutations
hazard- health decline
(other words are located on previous blog, along wit redundant photos)
